The new European legislation known as GDPR (General Data Protection Regulation) came into force today dated 01st January 2022.


Changes resulting from its introduction doesn’t alter what we use personal information for but make it easier for you to find out how we use and protect your data.


We at Mortuary Equipment Direct are committed to protecting and respecting your privacy. For the purposes of data protection legislation, we are the data controller, and we will process your personal data in accordance with the General Data Protection Regulation (EU) 2016/679 and national laws that relate to the processing of personal data. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.


Mortuary Equipment Direct is committed to safeguarding your privacy. Contact us at if you have any questions or problems regarding the use of your Personal Data and we will gladly assist you.


By using this site or/and our services, you consent to the Processing of your Personal Data as described in this Privacy Policy.





We may collect and process personal data about you in the following circumstances:


when your complete forms on our website at This includes where you make a request for a quote or request us to assist you with a situation you might have. We will collect details such as your name, address, email address and telephone number so we can process your request, contact you about the services you have requested and respond to your inquiry.


whenever you provide information to us when reporting a problem with our website, making a complaint, making an inquiry, or contacting us for any other reason. If you contact us, we may keep a record of that correspondence.


details of your visits to our website (including, but not limited to, traffic data, location data, weblogs and other communication data, and the resources that you access) to help us build a profile of our users. This data will be aggregated or statistical, which means that we will not be able to identify you individually. For information on our use of cookies please see section Information about cookies below; and


whenever you disclose your information to us, or we collect information from you in any other way, through our Website.


This Privacy Policy is a part of our Terms and Conditions; by agreeing to Terms and Conditions you also agree to this Policy. In the event of collision of terms used in Terms and Conditions and Privacy Policy, the latter shall prevail.


Table of Contents


·         Definitions used in this Policy

·         Data protection principles we follow

·         What rights do you have regarding your Personal Data?

·         What Personal Data we gather about you

·         How we use your Personal Data

·         Who else has access to your Personal Data

·         How we secure your data

·         Information about cookies

·         Contact information





Data Protection Principles


We promise to follow the following data protection principles: 

Data Subject’s rights


The Data Subject has the following rights:



Data we gather.


Information you have provided us with.

This might be your e-mail address, name, billing address, home address, etc – mainly information that is necessary for delivering you a product/service or to enhance your customer experience with us. We save the information you provide us to contact you to provide the services that you require from us. This information includes, for example, your name, and e-mail address.


Information automatically collected about you.

This includes information that is automatically stored by cookies and other session tools. For example, your shopping cart information, your IP address, your shopping history (if there is any) etc. This information is used to improve your customer experience. When you use our services or look at the contents of our website, your activities may be logged.


Publicly available information


We might gather information about you that is publicly available.


How we use your Personal Data


We use your Personal Data to:


provide our service to you. This includes for example registering your account; providing you with other products and services that you have requested; providing you with promotional items at your request and communicating with you in relation to those products and services; communicating and interacting with you; and notifying you of changes to any services.


·         Enhance your customer experience;

·         fulfil an obligation under law or contract;


We use your Personal Data on legitimate grounds and/or with your Consent.


On the grounds of entering into a contract or fulfilling contractual obligations, we Process your Personal Data for the following purposes:



With your consent we Process your Personal Data for the following purposes: to send you newsletters and campaign offers (from us and/or our carefully selected partners); for other purposes we have asked your consent for;

We Process your Personal Data to fulfill obligation rising from law and/or use your Personal Data for options provided by law. We reserve the right to anonymize Personal Data gathered and to use any such data. We will use data outside the scope of this policy only when it is anonymized. We save your billing information and other information gathered about you for as long as needed for accounting purposes or other obligations deriving from law, but not longer than 7 years.

We might process your Personal Data for additional purposes that are not mentioned here but are compatible with the original purpose for which the data was gathered. To do this, we will ensure that:

Who else can access your Personal Data

We do not share your Personal Data with strangers.

We may disclose your Personal Data to third parties or public officials when we are legally obliged to do so. We might disclose your Personal Data to third parties if you have consented to it or if there are other legal grounds for it.


How We Secure Your Data?

We do our best to keep your Personal Data safe.  We use safe protocols for communication and transferring data (such as HTTPS). We use anonymizing and pseudonymizing where suitable. We monitor our systems for possible vulnerabilities and attacks.

Even though we try our best we cannot guarantee the security of information. However, we promise to notify suitable authorities of data breaches. We will also notify you if there is a threat to your rights or interests. We will do everything we reasonably can to prevent security breaches and to assist authorities should any breaches occur.

If you have an account with us, note that you must keep your username and password secret.



We do not intend to collect or knowingly collect information from children. We do not target children with our services.


Cookies and other technologies we use


We use cookies and/or similar technologies to analyse customer behaviour, administer the website, track users’ movements, and to collect information about users. This is done to personalize and enhance your experience with us.


A cookie is a tiny text file stored on your computer. Cookies store information that is used to help make sites work. Only we can access the cookies created by our website. You can control your cookies at the browser level. Choosing to disable cookies may hinder your use of certain functions.


We use cookies for the following purposes.


Necessary cookies – these cookies are required for you to be able to use some important features on our website, such as logging in. These cookies don’t collect any personal information.


Functionality cookies – these cookies provide functionality that makes using our service more convenient and makes providing more personalized features possible. For example, they might remember your name and e-mail in comment forms, so you don’t have to re-enter this information next time when commenting.


Analytics cookies – these cookies are used to track the use and performance of our website and services.


Advertising cookies – these cookies are used to deliver advertisements that are relevant to you and to your interests. In addition, they are used to limit the number of times you see an advertisement. They are usually placed on the website by advertising networks with the website operator’s permission. These cookies remember that you have visited a website, and this information is shared with other organizations such as advertisers. Often targeting or advertising cookies will be linked to site functionality provided by the other organization.


You can remove cookies stored in your computer via your browser settings. For more information about cookies, visit


We use Google Analytics to measure traffic on our website. Google has its own Privacy Policy which you can review here. If you’d like to opt-out of tracking by Google Analytics, visit the Google Analytics opt-out page.


Contact Information


Data Protection Officer

If you have any questions regarding Processing your Personal Data, your rights regarding your Personal Data or this Privacy Policy, contact our Data Protection Officer Raj at



We reserve the right to update this privacy policy at any time, and any changes we make to our privacy policy will be posted on this page. We will notify you if there are any changes to this policy that materially affect how we collect, store, or process your personal data. If we would like to use your previously collected personal data for different purposes than those we notified you about at the time of collection, we will provide you with notice and, where required by law, seek your consent, before using your personal data for a new or unrelated purpose. We may process your personal data without your knowledge or consent where required by applicable law or regulation.


Last updated: 01st April 2023